Shenfield and Associates Attorneys at Law
This San Francisco-area personal injury law firm required a logo appropriately conservative to represent its profession, yet fresh and modern enough to suit its urban, design-savvy geographical location. The dark, rich, earthy colors in the logo can be immediately associated with the serious, age-old profession of law. The darker color stands out more while the complementing gray recedes, placing an emphasis on head attorney Shenfield and connoting the lesser role of the Associates. The logomark projects steadiness and confidence by being situated on a stable base and minimizing curves, and conveys strength in partnership by joining the S and the A together. The strongest feature of the logo is the contrast in the negative space that results from the way the letters fit together, which creates a unique and memorable shape.