Logos / Visual Identities by 45th Parallel Design

Visual branding and identity design are cornerstones of a company's success. We work with you to learn about your business' values, unique offerings, and industry position to provide you with a congruent identity design that communicates effectively with your audience. If you would like to find out more, please contact us.

Some logos have accompanying wordmarks; you can view them by clicking the logo image.

Upper Valley Forest Management

Upper Valley Forest Management is a forestry company that prioritizes ecology, sustainability, and long-term stewardship of forests on the land of the clients it serves. The goal of this logo was to communicate ecology/conservation, genuine respect for trees, and the warmth of the foresters behind UVFM. The soft color palette, lettering, and curvature of tree limbs and buds communicate UVFM's appreciation for trees, as well as their approachability. The "springtime" theme suggests renewal and regeneration, which speaks to UVFM's stewardship of the land. The branches reach up and to the right, implying growth and a prosperous future.
Halcyon Hosting

The word “halcyon” derives from the kingfisher, which has been fabled to have calmed the seas during its nesting season. This logo is based on the blue-breasted kingfisher (halcyon malambica), which boasts a mark on its back resembling the letter “H” – apropos of the company name. The kingfisher character is a sort of mascot for the hosting company's servers and service: fit and speedy, but also friendly. The tech-themed typeface also contains some shapes that complement the logomark, such as in the “C” that parallels the shape of the kingfisher's head, for example. The tiny notches off the corners of some of the letterforms echo the “notches” out of the bird's wings and tail as well.
The Institute for Educational Studies (TIES)

TIES is an accredited institution of higher learning for Montessori and Holistic Education. This logo gives equal weight to the ideas of ecology and cosmology, two core focus areas of Montessori Education. The green “leaves” reference the earth, and the “star” in midnight blue references the cosmos. The “dot” in the center of the logo provides a point of focus, as in a Buddhist mandala, and also unites the center of the logo with the exterior (the “star”). The abstracted shapes incorporate a blend of the organic and the geometric, and accentuate the balance incorporated into the logomark's symmetry, color, and meaning. Lora, the typeface for the primary “TIES” part of the wordmark is a serif, which is associated with academia and contributes to an aura of authoritativeness. The “x-factor” of this typeface that suits TIES well is the slight curve seen inside a few of the letter corners and serifs. This small detail adds a bit of flair, dynamism, and humanistic touch to what is an otherwise staid appearance of a traditional serif. The secondary text for the full name is set in Akwe Pro Regular. It has similar proportions to Lora but is less adorned so it is easier to read at smaller sizes. Its smooth forms complement the shapes in the logomark as well.
Athyrium Capital Management

Athyrium is an investment company focused on global healthcare investment. Athyrium's goal in re-branding was to project its strength and stability, while also emphasizing growth, dynamism, modernity, and partnership. The hexagon shape was chosen because of its association with organic chemistry and because its crisp edges communicate strength. The hexagon is comprised of thin lines for a modern, lightweight appearance and is situated on one of its points and split at an angle to create a sense of dynamism. The split creates 2 halves that convey the idea of partnership. Capitals were chosen for the wordmark to connote strength and a quiet conservatism, while a modern look compatible with the logo mark was achieved with a geometric sans-serif font. The A and R reach outward to underscore the ideas of dynamism and balance/partnership.
Inclusionary Practices Project (IPP)

The goal of the Inclusionary Practices Project is to integrate students with disabilities into typical classrooms. This logo communicates the ideas of integration, community, and inclusion with its rotating, overlapping design. Alternating colors "wrap around" their neighbors using a playful overlapping motif. The overall circular shape shows a cohesion among the constituent parts. The points meeting at the center of the design are individual units coming together “face to face,” as in a community. The round elements of the design reference IPP's child-centered purpose. The IPP wordmark repeats design elements from the logomark to underscore the brand ideas of integration and community. The two “p” letters are rounded and interconnected, mimicking the logomark. The letters are lowercase to appear accessible, warm, and friendly.
RAIN Software Technologies

RAIN is a Portland-based software development company with a large toolkit capable of creating a wide variety of software solutions. The logo pays homage to both the company name, via the “sideways rain” raindrop alluding to the weather we often experience in Portland and the dark hazy-blue that we often associate with our sky, and computing via the binary code spelling out “RAIN” inside the raindrop. The accompanying wordmark is confident and geometric, alluding to the logical aspect of programming.
Shenfield and Associates Attorneys at Law

This San Francisco-area personal injury law firm required a logo appropriately conservative to represent its profession, yet fresh and modern enough to suit its urban, design-savvy geographical location. The dark, rich, earthy colors in the logo can be immediately associated with the serious, age-old profession of law. The darker color stands out more while the complementing gray recedes, placing an emphasis on head attorney Shenfield and connoting the lesser role of the Associates. The logomark projects steadiness and confidence by being situated on a stable base and minimizing curves, and conveys strength in partnership by joining the S and the A together. The strongest feature of the logo is the contrast in the negative space that results from the way the letters fit together, which creates a unique and memorable shape.
3 Guys Grilling

3 Guys Grilling is a gourmet mobile food truck specializing in sausages and sandwiches that appears at Portland metro-area events such as art festivals and concerts. The “3 Guys Grilling” text in the wordmark is in all caps, thick, and immediately readable. The heaviness of this text indirectly implies “meatiness.” Making the font all caps and creating two lines for the text creates a clean look for this symmetrical “crest” style of logo. The banner has been added behind the tagline to help balance the weight of the text at the top and add to the “crest” appearance of the logo (the crest style conjures the idea of craftsmanship and artistry, harkening back to smithy shops). The script font for the tagline hints that the product is high-quality and refined. Overall the logo appears modern to appeal to modern audiences, but pays tribute to craftsmanship at the same time.
Frontier Series of Pipeline Risk Software

Frontier Series of Pipeline Risk Software is an application designed to help reduce the potential for dangerous and environmentally damaging gas pipeline accidents. This logo combines the “F” for “Frontier,” the flagship nickname for the software, and a pipe with a control valve, a reference to real-world pipeline construction and to the additional control over safety afforded to the user by this application. The shapes are thick and strong, hinting at the improved strength and stability offered by the Frontier software; they also tilt forward, apropos of the software's forward-thinking concept.
The Mercenary Pen Freelancing

The Mercenary Pen is a consulting company that offers research services to historical fiction writers. This logo was inspired by a French Medieval seal and was designed to evoke thoughts and feelings related to imagination, creativity, history, literature, and drama in the minds of its audience. An illustration-style logo such as this one invites viewers to spend more time looking at the logo and thinking about its meaning (unlike a simple corporate logo, which is designed to be recognizable in a single second). The Blackletter type and Fleur de Lis coat of arms immediately summon to mind stories – mythical or real – of ancient kings, warriors, nobility, and conquest.
People and Cats Together

People and Cats Together is a non-profit cat shelter that has been operating since 1981. The cat paw print inside the human hand print symbolizes the symbiotic “partnership” between people and cats that can be attained through adoption and guardianship. The pink color was selected as a nod to the playfulness of kittens and cats, and the celebratory act of adopting a pet.
Special Education Support Center (SESC)

SESC requested a wordmark-only logo, so the acronym's letters themselves are tasked with conveying SESC's core values of support, leadership, competence, and compassion for the communities they serve. To create a literal sense of support and connectivity, the two S's were constructed to wrap around the e and the c. The terminal ends of the S's have also been softened to give them a more organic, “human” feeling, to communicate the idea of people working together to help others. The S's lean forward in a dynamic way, and even though all the letters are separate, the letters fit together and seem to “move” together. The soft, “muddy” blue is relaxing on the eyes (and therefore psychologically relaxing) while also also conveying dependability.
Dr. G. Joji Yoshimura

This logo was modeled after Dr. Yoshimura's family crest, which serendipitously visually symbolizes Dr. Yoshimura's focus of work in the field of psychology. Its visual allusion to the complex patterns of the brain are coupled with a calming symmetry and relaxing, natural pastel color.

Upper Valley Forest Management

Upper Valley Forest Management focuses on the long-term stewardship of the forests it manages.
Halcyon Hosting

Halcyon Hosting is a web hosting company that offers individualized service and high-performance servers.
The Institute for Educational Studies (TIES)

TIES is an accredited institution of higher learning for Montessori and Holistic Education.
Athyrium Capital Management

Athyrium is an investment company focused on global healthcare investment.
Inclusionary Practices Project (IPP)

Inclusionary Practices Project works to integrate students with disabilities into typical classrooms.
RAIN Software Technologies

RAIN is a software development company that creates a wide variety of software solutions.
Shenfield and Associates

Shenfield and Associates is a San Francisco-area personal injury law firm.
3 Guys Grilling

3 Guys Grilling is a gourmet mobile food truck specializing in sausages and sandwiches.
Frontier Series of Pipeline Risk Software

Frontier Series of Pipeline Risk Software is an application designed to help reduce risk of pipeline accidents.
The Mercenary Pen, Freelancing

The Mercenary Pen is a consulting company that offers research services to historical fiction writers.
People and Cats Together

People and Cats Together is a non-profit cat shelter that has been operating since 1981.
Special Education Support Center (SESC)

SESC provides training for educators, parents, and organizations to assure effective support for students with disabilities.
Dr. G. Joji Yoshimura

Dr. Yoshimura is a Portland-area psychologist.