The Institute for Educational Studies (TIES)
TIES is an accredited institution of higher learning for Montessori and Holistic Education. This logo gives equal weight to the ideas of ecology and cosmology, two core focus areas of Montessori Education. The green “leaves” reference the earth, and the “star” in midnight blue references the cosmos. The “dot” in the center of the logo provides a point of focus, as in a Buddhist mandala, and also unites the center of the logo with the exterior (the “star”). The abstracted shapes incorporate a blend of the organic and the geometric, and accentuate the balance incorporated into the logomark's symmetry, color, and meaning. Lora, the typeface for the primary “TIES” part of the wordmark is a serif, which is associated with academia and contributes to an aura of authoritativeness. The “x-factor” of this typeface that suits TIES well is the slight curve seen inside a few of the letter corners and serifs. This small detail adds a bit of flair, dynamism, and humanistic touch to what is an otherwise staid appearance of a traditional serif. The secondary text for the full name is set in Akwe Pro Regular. It has similar proportions to Lora but is less adorned so it is easier to read at smaller sizes. Its smooth forms complement the shapes in the logomark as well.