Logos and Brand Identities

The brands we design stand the test of time by adhering to tried-and-true design principles. All of our logos and brand identities are original and achieve a brand aesthetic that strikes a balance between industry belonging and distinction from competitors/partners. We research existing logos and brands in your field to ensure we develop a unique brand that is recognizable and that resonates with your audience.

Three Flexible Brand Identity Packages

We offer three packages with flexible options to suit your organization’s budget and branding needs. If you'd like to talk with us about a logo or brand identity project, please contact us.

option 1

Logo Design
Starter

option 2

Logo Design Plus
Basic Logo Style Guide

option 3

Logo Design Plus
Full Brand Style Guide

Brand Package Option 1:
Logo Design Starter

Option 1 provides a custom logo design tailored to your organization’s unique position, along with final finished files for your use in various print and digital branding needs. You can begin with Option 1, and pursue style guides at a later phase of your brand development. We’ll be beside you as you grow!

This package is best for solopreneurs or for budget-conscious organizations who would like to get started with the branding process the right way with a professionally designed logo, and those who plan to partner with us to develop their future marketing materials.

  • Consultation and Client Interview
  • Brand Research
  • Logo Design
  • Revisions
  • Provision of Finished Logo Files
  • Provision of File Name and Color Key (.PDF)
  • Communication and Project Management
  • Timeline of 4-5 weeks
  • Options for Additional Designs and Services

Complete Package Details

  • Consultation: We will interview you/your team with a questionnaire and a 1-hour meeting to determine your preferences and how to best position your brand visually.
  • Contract: We will send a contract to your team’s authorized signer. When we receive the signed contract and 50% of the payment due, we will begin the project with the Research phase.
  • Research: We will conduct competitor/partner research and brand analysis to set your brand apart.
  • Design: We will conceptualize and design your logo using our experience and knowledge combined with data from our client interview and industry research. Logo will be legible in either color or black and white and at sizes as small as 1" x 1", be semantically appropriate, and appear proportionate in contexts that necessitate either landscape or portrait orientation.
  • Deliver Electronic Files: Files will include scalable .eps vector files, .jpg files in various sizes for print use, and transparent .png files in various sizes for screen use. Logo files will include logomark, wordmark, portrait-orientation, and landscape-orientation; and versions for use on both light and dark backgrounds.
  • File Name and Color Key: We will provide a PDF letter with a key to logo file names and what each is for, along with hex, rgb, and cmyk color profiles for each color used in the logo.
  • Revisions: Up to 2 hours of logo revisions is included.
  • Communication and Project Management: Up to 2 hours of verbal and written communication is included.
  • Timeline: 4-5 weeks. 3 weeks to produce high-fidelity logo draft, plus 1 week to produce final files following client approval (client approval is estimated to take 1 week). We will send the final invoice once logo files have been provided (or once style guide has been provided if getting a package that includes a style guide).
  • Additional Designs: Additional design concepts + renderings are available for $900 each.
  • Additional Services: Additional revisions, file creation, or communication time outside of the initial project scope is available at our current hourly rate. Final invoice will include any additional services accrued up to the point the final Option 1 project invoice is created. Further and ongoing services beyond the final project invoice are always available.
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Additional Designs and Services Available for Maximum Flexibility

Educator Career Pathways Center logo, designed by 45th Parallel Design in Portland, Oregon
Upper Valley Forest Management logo, designed by 45th Parallel Design in Portland, Oregon
Inclusionary Practices Project (IPP) logo, designed by 45th Parallel Design in Portland, Oregon
The Institute for Educational Studies (TIES) logo, designed by 45th Parallel Design in Portland, Oregon
RAIN Software Technologies logo, designed by 45th Parallel Design in Portland, Oregon

Brand Package Option 2:
Logo Design Plus Basic Logo Style Guide

Option 2 includes everything from Option 1 plus a logo usage style guide. The logo usage style guide includes visual and textual instructions for how to use the logo in various contexts. Topics and visual examples include legibility, foreground and background color usage, accessibility, and general brand preservation.

This package is best for soloprenuers who want to handle their own marketing using a guide to help prevent logo usage faux pas, or for organizations who would like to give their teams a basic guide for proper logo usage in their day-to-day operations.

  • Includes Everything from Brand Package Option 1
  • Design and Layout of 8-page full-color branded 11” x 8.5” PDF
  • Revisions
  • Provision of Finished PDF File
  • Communication and Project Management
  • Timeline of 6-8 weeks (includes logo process from Option 1)
  • Options for Additional Services

Complete Package Details

All details from Option 1 are incorporated here, plus:

  • Design: We will conceptualize and design your style guide using our experience and knowledge combined with data from our client interview and industry research.
  • Deliver Electronic File: File will be an 8-page full-color branded 11” x 8.5” PDF, the traditional size of a brand style guide. Both print- and web-ready PDF files will be provided.
  • Communication and Project Management: Up to 1 hour of additional verbal and written communication is included.
  • Additional Pages: Some logo usage style guides may benefit from covering more extensive topics. In such cases, we may recommend a 16-page style guide (8 additional pages). This option costs an additional $1350.
  • Revisions: Up to 2 hours of style guide revisions is included.
  • Printing (Optional): We can manage the professional printing of your style guide for $450 plus printing costs (print cost will be determined primarily by quantity and paper selected. Current pricing will be obtained from printer and provided to client.).
  • Timeline: 2-3 weeks following completion of logo design process outlined in Option 1. 1-2 weeks to produce logo usage guide, plus 3 days to produce final files following client approval (client approval turnaround time is estimated to take 1 week). We will send the final invoice once the final style guide file has been provided. Printing (if applicable) will add to the timeline.
  • Additional Services: Additional revisions, file creation, or communication time outside of the initial project scope is available at our current hourly rate. Final invoice will include any additional services accrued up to the point the final Option 2 project invoice is created. Further and ongoing services beyond the final project invoice are always available.
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Additional Designs and Services Available for Maximum Flexibility

Logo Usage Guide sample pages designed by 45th Parallel Design
Logo Usage Guide sample pages designed by 45th Parallel Design

Brand Package Option 3:
Logo Design Plus Full Brand Style Guide

Option 3 includes everything from Option 1 plus a full brand identity style guide. The brand identity style guide includes everything from Option 2, including visual and textual instructions for how to use the logo in various contexts. Additional sections explore further brand development, from brand voice to typography to renderings of the logo represented on physical objects and in physical spaces. All topics will be brought together into a single, unified 24-page document.

Additional topics include brand voice, brand keywords, typography/fonts, colors, supplementary visual motifs to accompany the brand, photography moodboards (if applicable), and visual representations of brand logo and accompanying motifs across various marketing paraphernalia which may include t-shirts, vehicles, office doors, notepads, etc.

This package is best for organizations who would like to give their team an “official” brand identity style guide so that team members can refer to it to understand, and therefore better represent, the organization. Every member of the organization, and especially marketing/social media managers, should be steeped in the organization’s visual and textual voice to accurately portray the brand in their operations.

  • Includes Everything from Brand Package Option 1
  • Design and Layout of 24-page full-color branded 11” x 8.5” PDF
  • Revisions
  • Provision of Finished PDF File
  • Communication and Project Management
  • Timeline of 9-11 weeks (includes logo process from Option 1)
  • Options for Additional Services

Complete Package Details

All details from Option 1 are incorporated here, plus:

  • Consultation: We will work with you to determine brand voice, tagline, and other attributes that are relevant for the purpose of creating a full brand style guide.
  • Design: We will conceptualize and design your style guide using our experience and knowledge combined with data from our client interview and industry research.
  • Deliver Electronic File: File will be a 24-page full-color branded 11” x 8.5” PDF, the traditional size of a brand style guide. Both print- and web-ready PDF files will be provided.
  • Communication and Project Management: Up to 1 hour of additional verbal and written communication is included.
  • Additional Pages: Some custom brand style guides may benefit from covering more extensive topics. In such cases, we may recommend a 32-page style guide (8 additional pages). This option costs an additional $1350.
  • Revisions: Up to 2 hours of style guide revisions is included.
  • Printing (Optional): We can manage the professional printing of your style guide for $450 plus printing costs (print cost will be determined primarily by quantity and paper selected. Current pricing will be obtained from printer and provided to client.).
  • Timeline: 5-6 weeks following completion of logo design process outlined in Option 1. 4-5 weeks to produce logo usage guide, plus 3 days to produce final files following client approval (client approval turnaround time is estimated to take 1 week). We will send the final invoice once the final style guide file has been provided. Printing (if applicable) will add to the timeline.
  • Additional Services: Additional revisions, file creation, or communication time outside of the initial project scope is available at our current hourly rate. Final invoice will include any additional services accrued up to the point the final Option 3 project invoice is created. Further and ongoing services beyond the final project invoice are always available.
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Additional Designs and Services Available for Maximum Flexibility

Brand Style Guide sample pages designed by 45th Parallel Design
Brand Style Guide sample pages designed by 45th Parallel Design

Your Branding Doesn’t End With a Logo...

Achieving brand identity means achieving consistency across all of your brand assets.

We can continue your branding journey by continually providing you with high-quality brand assets, including social media, custom websites and email marketing campaigns, business cards (physical or virtual), trade show displays, billboards, digital/online or print ads, online courses, and much more.

Trauma Informed Oregon website design by 45th Parallel Design
Portland State University proejct brochure design by 45th Parallel Design
Athyrium Capital Management business card design by 45th Parallel Design
RAIN Software Technologies business card design by 45th Parallel Design

Client Testimonials

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I could not be more pleased with the work of 45th Parallel Design. Nicole did a beyond-excellent job of capturing the qualities we wanted to project in a new logo. We now have a unique, recognizable logo that will be invaluable in reaching out to those who can benefit from the training we offer.

—Gary O., via Google review

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We have worked with Nicole for four years. In that time, she has expertly handled all of our design needs from brand identity, and outreach flyers, to logo creation, to artistic support for our website. We have complete trust that no matter the task, Nicole understands our brand and organization's needs. Always, it feels like she minds with the end result being something we imagined but couldn't convey in writing.

—Warren M., via Google review

Got a question? Schedule a conversation with us!

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We are a certified Women Business Enterprise (WBE) and Emerging Small Business (ESB) with the State of Oregon (COBID Cert #13077).

503-329-8453
info@45th.design
Portland, Oregon